Marketing Services Savings Playbook
A savings playbook for marketing services translates category best practice into a prioritized action list — what to attack this quarter vs. what belongs in the annual plan.
Agency and marketing services are opaque by default — rate cards, media commissions and pass-throughs create the biggest leakage in indirect spend. Zero-based scope, transparent rate cards and rebate-back media clauses commonly recover 12–25%.
SourcingHub interviews you in 5 minutes, cross-references your spend and supplier concentration with marketing services benchmarks, and produces a ranked opportunity list (lever, estimated savings %, effort, time-to-value).
Fields every Marketing Services savings playbook should cover
- Scope of work (deliverables, brand, geographies)
- Rate card by role (strategy, creative, PM, media)
- Estimated hours vs fixed price vs performance fee
- Media commission model (fee-based vs %)
- Pass-through markups and production costs
- IP ownership and exit / transition rights
How it works in SourcingHub
Choose the category — Marketing Services — and SourcingHub loads the savings playbook template pre-tuned for it.
A 5-minute guided brief captures scope, volume and constraints. AI fills the blanks with category benchmarks.
Download the savings playbook as Word or Excel, or send it directly to suppliers from SourcingHub.
Frequently asked
Typical realized savings in marketing services range from 6–20% depending on maturity and last-renegotiation date. The playbook shows the range and points at the levers that most likely apply to your situation.
Nothing heavy — annual spend, number of suppliers, % concentration in the top 3, and last renegotiation date is enough to start. SourcingHub asks the questions one at a time and fills in benchmarks where you're unsure.
No — it's the first step. The playbook prioritizes which categories and levers deserve a full RFQ, should-cost or renegotiation next.
The playbook is built from your answers, not a template. Recommendations cite the answer they came from ("Because your top-3 concentration is 82%, renegotiation risk is high..."), so stakeholders trust it.
Get your Marketing Services savings playbook now
Free to start. No credit card. Every account gets savings playbook generation, side-by-side comparisons and executive-ready exports.
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